| 000 | 00872nam a2200277Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781137276612 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bKUM |
||
| 100 | _aKumar, Nirmalya | ||
| 245 | 0 |
_aBrand breakout : how emerging market brands will go global _cby Nirmalya Kumar, Jan-Benedict and E. M. Steenkamp |
|
| 260 |
_aNew York: _bPalgrave Macmillan _c2013 |
||
| 300 |
_axvi, 256p., app., notes, ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b995 |
||
| 650 | _abrand acquisition | ||
| 650 | _abrand marketing | ||
| 650 | _abranding | ||
| 650 | _abusiness to business | ||
| 650 | _anational campaign route | ||
| 650 | _anatural resources route | ||
| 650 | _apositive campaign route | ||
| 700 | _aJan-Benedict | ||
| 700 | _aSteenkamp, E. M. | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c10606 _d10606 |
||