000			01045nam a2200349Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9781137278708
041			_aeng
082			_a659.2 _bSEI
100			_aSeitel, Fraser P.
245		0	_aRethinking reputation : how PR trumps marketing and advertising in the new media world _cby Fraser P. Seitel and John Doorley
260			_aNew York: _bPalgrave Macmillan _c2012
300			_ax, 239p., bib., ind. _c23 cm x 15 cm
365			_aINR _b599
650			_abuild reputation
650			_acompany brand
650			_acorporate image
650			_ainternet in public relations
650			_apower of planing
650			_aprotect reputation
650			_apublic relations
650			_apublicity
650			_arelation power
650			_areputation
650			_arethinking reputation
650			_asin of spin
650			_asocial media
650			_astick script
700			_aDoorley, John
942			_2Dewey Decimal Classification _cBK
999			_c10607 _d10607