000 | 00852nam a2200289Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9781138227095 | ||
041 | _aeng | ||
082 |
_a658.816 _bNAG |
||
100 | _aNagle, Thomas T. | ||
245 | 4 |
_aThe strategy and tactics of pricing : a guide to growing more profitably _cby Thomas T. Nagle, John E. Hogan and Joseph Zale |
|
250 | _a5th ed. | ||
260 |
_aNew York: _bRoutledge _c2016 |
||
300 |
_axiv, 334p., ind. _c23 cm x 15 cm |
||
365 |
_aINR _b795 |
||
650 | _acompetition | ||
650 | _adecision making | ||
650 | _afinancial analysis | ||
650 | _amarketing | ||
650 | _apricing | ||
650 | _astrategic pricing | ||
650 | _avalue creation | ||
700 | _aHogan, John E. | ||
700 | _aZale, Joseph Zale | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c10668 _d10668 |