000			01233nam a2200409Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9781138789838
041			_aeng
082			_a658.812 _bBUT
100			_aButtle, Francis Buttle
245		0	_aCustomer relationship management : concepts and technologies _cby Francis Buttle and Stan Maklan
250			_a3rd ed.
260			_aNew York: _bRoutledge _c2015
300			_axxv, 400p., ref., ind. _c24 cm x 18 cm
365			_aINR _b625
650			_aanalytical
650			_abusiness and economics
650			_aconsumer behaviour
650			_aCRM
650			_acustomer portfolio management
650			_acustomer relations
650			_acustomer retention
650			_acutomer related database
650			_aimplementing
650			_amanagement
650			_amanaging the customer lifecycle
650			_amarketing automation
650			_aoperational CRM
650			_aplanning to succeed
650			_asales force automation
650			_aservice automation
650			_astrategic CRM
650			_aunderstanding customer relationship
700			_aMaklan, Stan
942			_2Dewey Decimal Classification _cBK
999			_c10739 _d10739