000 00998nam a2200325Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9781259026614
041 _aeng
082 _a658.802
_bSAR
100 _aSarin, Sharad
245 0 _aBusiness marketing : concepts and cases
_cby Sharad Sarin
260 _aNew Delhi:
_bMcGraw Hill Education (India) Private Limited
_c2013
300 _axvi, 654p., ind.
_c23 cm x 17 cm
365 _aINR
_b525
650 _abusiness globalisation
650 _abusiness marketing management
650 _abusiness markets
650 _abuying behaviour
650 _achannel management
650 _amarketing
650 _amarketing commiunications
650 _aorganisational customer
650 _apersonal selling
650 _apricing decision
650 _aproduct strategies
650 _asegmentation strategies
650 _astrategic brand management
942 _2Dewey Decimal Classification
_cBK
999 _c10798
_d10798