000 | 00998nam a2200325Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9781259026614 | ||
041 | _aeng | ||
082 |
_a658.802 _bSAR |
||
100 | _aSarin, Sharad | ||
245 | 0 |
_aBusiness marketing : concepts and cases _cby Sharad Sarin |
|
260 |
_aNew Delhi: _bMcGraw Hill Education (India) Private Limited _c2013 |
||
300 |
_axvi, 654p., ind. _c23 cm x 17 cm |
||
365 |
_aINR _b525 |
||
650 | _abusiness globalisation | ||
650 | _abusiness marketing management | ||
650 | _abusiness markets | ||
650 | _abuying behaviour | ||
650 | _achannel management | ||
650 | _amarketing | ||
650 | _amarketing commiunications | ||
650 | _aorganisational customer | ||
650 | _apersonal selling | ||
650 | _apricing decision | ||
650 | _aproduct strategies | ||
650 | _asegmentation strategies | ||
650 | _astrategic brand management | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c10798 _d10798 |