000			00906nam a2200265Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9781259029226
041			_aeng
082			_a658.827 _bCHA
100			_aChattopadhyay, Amitava
245		4	_aThe new emerging market multinationals : four strategies for disrupting markets and building brands _cby Amitava Chattopadhyay. Rajiv Batra and Aysegul Ozsomer
260			_aNew Delhi: _bTata McGraw Hill Education Private Limited _c2012
300			_axii, 335p., app., notes., ind. _c23 cm x 16 cm
365			_aINR _b595
650			_abrand building awarness
650			_abranding
650			_aconsumer segment
650			_aglobal brand associations
650			_amarketing
650			_astrategic planning
700			_aBatra, Rajeev
700			_aOzsomer, Aysegul
942			_2Dewey Decimal Classification _cBK
999			_c10815 _d10815