000 | 01224nam a2200433Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9781403900685 | ||
041 | _aeng | ||
082 |
_a658.84 _bOMA |
||
100 | _aOmar, Ogenyi | ||
245 | 0 |
_aInternational marketing _cby Ogenyi Omar |
|
260 |
_aNew York: _bPalgrave Macmillan _c2009 |
||
300 |
_axxvi, 518p., ind. _c25 cm x 19 cm |
||
365 |
_aINR _b899.25 |
||
650 | _abrand | ||
650 | _adecisions | ||
650 | _adistribution | ||
650 | _aethics | ||
650 | _aexport marketing | ||
650 | _aexporting | ||
650 | _aimporting | ||
650 | _aintegrated international marketing communications | ||
650 | _ainternational business to business marketing | ||
650 | _ainternational channels | ||
650 | _ainternet | ||
650 | _alogistic management | ||
650 | _amarket selection decisions | ||
650 | _amarketing | ||
650 | _amarketing environment | ||
650 | _amarketing information | ||
650 | _amarketing strategies | ||
650 | _aoperations | ||
650 | _aplanning | ||
650 | _aproduct | ||
650 | _aresearch process | ||
650 | _aretail internationalization | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c10869 _d10869 |