000 01224nam a2200433Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9781403900685
041 _aeng
082 _a658.84
_bOMA
100 _aOmar, Ogenyi
245 0 _aInternational marketing
_cby Ogenyi Omar
260 _aNew York:
_bPalgrave Macmillan
_c2009
300 _axxvi, 518p., ind.
_c25 cm x 19 cm
365 _aINR
_b899.25
650 _abrand
650 _adecisions
650 _adistribution
650 _aethics
650 _aexport marketing
650 _aexporting
650 _aimporting
650 _aintegrated international marketing communications
650 _ainternational business to business marketing
650 _ainternational channels
650 _ainternet
650 _alogistic management
650 _amarket selection decisions
650 _amarketing
650 _amarketing environment
650 _amarketing information
650 _amarketing strategies
650 _aoperations
650 _aplanning
650 _aproduct
650 _aresearch process
650 _aretail internationalization
942 _2Dewey Decimal Classification
_cBK
999 _c10869
_d10869