| 000 | 00710nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781403913432 | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _bARM |
||
| 100 | _aArmstrong, J. Scott | ||
| 245 | 0 |
_aPersuasive advertising : evidence-based principles _cby J Scott Armstrong |
|
| 260 |
_aNew York: _bPalgrave Macmillan _c2010 |
||
| 300 |
_axii, 386p., app., glos., ref., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b6036.8 |
||
| 650 | _aadvertising | ||
| 650 | _aadvertising principles | ||
| 650 | _aevaluating advertisement | ||
| 650 | _amedia specific tactics | ||
| 650 | _amotion media | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c10871 _d10871 |
||