000			01132nam a2200325Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9781403919021
041			_aeng
082			_a746.920688 _bJAC
100			_aJackson, Tim
245		0	_aMastering fashion marketing _cby Tim Jackson and David Shaw
260			_aNew York: _bPalgrave Macmillan _c2009
300			_axviii, 376p., glos., ref., ind. _c23 cm x 16 cm
365			_aINR _b623.22
490			_aPalgrave master series
650			_abranding in fashion and luxury
650			_acustomer and fashion consumption
650			_afashion merchandising
650			_afashion product
650			_afashion segmentation, targeting and positioning (STP)
650			_amarketing mix
650			_amarketing research and information for fashion
650			_aplace and channels of distribution and service
650			_apricing in fashion
650			_apromotion and marketing communications
650			_astrategic and tactical planning in fashion marketing
700			_aShaw, David
942			_2Dewey Decimal Classification _cBK
999			_c10872 _d10872