000 00909nam a2200301Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9781403998835
041 _aeng
082 _a338.4
_bROS
100 _aRosengarten, Philipp G.
245 0 _aPremium power : the secret of success of Mercedes-Benz, BMW, Porsche and Audi
_cby Philipp G. Rosengarten and Christoph B. Stuermer
260 _aNew York:
_bPalgrave Macmillan
_c2006
300 _axiv, 194p., glo., ind.
_c24 cm x 16 cm
365 _aINR
_b1875
650 _aautomobile industry
650 _abrand loyalty
650 _adesign
650 _aeconomic aspects
650 _aGermany
650 _apremium brand
650 _aproducts
650 _aquality
650 _atechnological innovations
650 _atrade
700 _aSturmer, Christoph B.
942 _2Dewey Decimal Classification
_cBK
999 _c10883
_d10883