| 000 | 00825nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781403998965 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bMOM |
||
| 245 | 0 |
_aMoment of truth : redefining the CEO's brand management agenda _cby Andreas Bauer, Bjorn Bloching, Kai Howaldt and Alan Mitchell |
|
| 260 |
_aNew York: _bPalgrave Macmillan _c2006 |
||
| 300 |
_axv, 174p., app. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1875 |
||
| 650 | _abrand engagement | ||
| 650 | _abrand mismanagement | ||
| 650 | _abrand name products | ||
| 650 | _abrand strategy | ||
| 650 | _acase study | ||
| 650 | _achief executive officers | ||
| 650 | _acoca-cola | ||
| 650 | _amanagement | ||
| 650 | _aproduct management | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c10884 _d10884 |
||