000 | 01126nam a2200349Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9781405144087 | ||
041 | _aeng | ||
082 |
_a659.2 _bCOO |
||
100 | _aCoombs, W. Timothy | ||
245 | 0 |
_aPR strategy and application : managing influence _cby W. Timothy Coombs and Sherry J. Holladay |
|
260 |
_aChichester: _bWilley Blackwell Publication Ltd. _c2010 |
||
300 |
_aviii, 358p., ind., ref. _c24 cm x 19 cm |
||
365 |
_aINR _b3542.21 |
||
650 | _acorporate social responsibility | ||
650 | _acrisis communication | ||
650 | _aethically challenged | ||
650 | _aissues management | ||
650 | _amedia relations | ||
650 | _aonline | ||
650 | _apublic relations | ||
650 | _apublic relations as activism | ||
650 | _apublic relations contested | ||
650 | _apublic relations goes international | ||
650 | _areputation management | ||
650 | _arisk communication | ||
650 | _asocial marketing | ||
650 | _astrategic communication | ||
700 | _aHolladay, Sherry J. | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c10894 _d10894 |