000 01126nam a2200349Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9781405144087
041 _aeng
082 _a659.2
_bCOO
100 _aCoombs, W. Timothy
245 0 _aPR strategy and application : managing influence
_cby W. Timothy Coombs and Sherry J. Holladay
260 _aChichester:
_bWilley Blackwell Publication Ltd.
_c2010
300 _aviii, 358p., ind., ref.
_c24 cm x 19 cm
365 _aINR
_b3542.21
650 _acorporate social responsibility
650 _acrisis communication
650 _aethically challenged
650 _aissues management
650 _amedia relations
650 _aonline
650 _apublic relations
650 _apublic relations as activism
650 _apublic relations contested
650 _apublic relations goes international
650 _areputation management
650 _arisk communication
650 _asocial marketing
650 _astrategic communication
700 _aHolladay, Sherry J.
942 _2Dewey Decimal Classification
_cBK
999 _c10894
_d10894