000 00835nam a2200277Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9781405155670
041 _aeng
082 _a302.23
_bWIL
100 _aWilson, Tony
245 0 _aUnderstanding media users : from theory to practice
_cby Tony Wilson
260 _aWest Sussex:
_bJohn Wiley and Sons Ltd.
_c2009
300 _avi, 219p., ref., ind.
_c23 cm x 15 cm
365 _aINR
_b2045.44
650 _aaudiences
650 _abuying brandscapes
650 _aconsumer-citizens
650 _amass media
650 _amedia user theory
650 _aperceiving is believing
650 _aprojecting audience
650 _aselling on screen
650 _astructuralist and effects studies
942 _2Dewey Decimal Classification
_cBK
999 _c10897
_d10897