000 | 00835nam a2200277Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9781405155670 | ||
041 | _aeng | ||
082 |
_a302.23 _bWIL |
||
100 | _aWilson, Tony | ||
245 | 0 |
_aUnderstanding media users : from theory to practice _cby Tony Wilson |
|
260 |
_aWest Sussex: _bJohn Wiley and Sons Ltd. _c2009 |
||
300 |
_avi, 219p., ref., ind. _c23 cm x 15 cm |
||
365 |
_aINR _b2045.44 |
||
650 | _aaudiences | ||
650 | _abuying brandscapes | ||
650 | _aconsumer-citizens | ||
650 | _amass media | ||
650 | _amedia user theory | ||
650 | _aperceiving is believing | ||
650 | _aprojecting audience | ||
650 | _aselling on screen | ||
650 | _astructuralist and effects studies | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c10897 _d10897 |