000 00956nam a2200325Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9781412911221
041 _aeng
082 _a658.83028
_bCHA
100 _aMazzocchi, Mario
245 0 _aStatistics for marketing and consumer research
_cby Mario Mazzocchi
260 _aLondon:
_bSage Publications Ltd.
_c2008
300 _axviii, 412p., app., ref., ind.
_c24 cm x 17 cm
365 _aINR
_b2361.63
650 _acluster analysis
650 _aconsuemr data
650 _aconsumers
650 _adiscrimination
650 _ahypothesis testing
650 _amarketing research
650 _amultidimensional scalling
650 _amultivariate analysis
650 _aprobability
650 _arelationships among variable
650 _aresearch
650 _asampling
650 _astatistical methods
942 _2Dewey Decimal Classification
_cBK
999 _c10961
_d10961