000 | 00956nam a2200325Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9781412911221 | ||
041 | _aeng | ||
082 |
_a658.83028 _bCHA |
||
100 | _aMazzocchi, Mario | ||
245 | 0 |
_aStatistics for marketing and consumer research _cby Mario Mazzocchi |
|
260 |
_aLondon: _bSage Publications Ltd. _c2008 |
||
300 |
_axviii, 412p., app., ref., ind. _c24 cm x 17 cm |
||
365 |
_aINR _b2361.63 |
||
650 | _acluster analysis | ||
650 | _aconsuemr data | ||
650 | _aconsumers | ||
650 | _adiscrimination | ||
650 | _ahypothesis testing | ||
650 | _amarketing research | ||
650 | _amultidimensional scalling | ||
650 | _amultivariate analysis | ||
650 | _aprobability | ||
650 | _arelationships among variable | ||
650 | _aresearch | ||
650 | _asampling | ||
650 | _astatistical methods | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c10961 _d10961 |