000			01389nam a2200469Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9781412918862
082			_a659.1 _bSAG
100			_aTellis, Gerald J. (ed.)
245		4	_aThe Sage handbook of advertising
260			_aLondon: _bSage Publications Ltd. _c2007
300			_axvi, 491p., ind. _c25 cm x 18 cm
365			_aINR _b6978.5 _d00
541			_d2008-02-05
650			_aaccount planning
650			_aacross culture
650			_aadvertising
650			_aadvertising tracking
650			_aadvertising works
650			_abrand equity
650			_abudget process
650			_acase studies
650			_aclient agency relationships
650			_acommunication and new product adoption
650			_aconsumer memory in advertising
650			_acreativity
650			_aemotions
650			_aenvironment
650			_aethics
650			_ahistory
650			_aintegrated marketing communications
650			_amedia opportunities
650			_amedia planning
650			_aplanning
650			_aregulation
650			_aresponse models
650			_astrategic role in the campaign development process
650			_aunderstanding advertising effectivness from a psychology perspective
650			_avulnerable segment
700			_aAmbler, Tim (ed.)
942			_cBK _2ddc
999			_c10969 _d10969