000			00951nam a2200313Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9781412934312
041			_aeng
082			_a658.8342 _bEAS
100			_aEast, Robert
245		0	_aConsumer behaviour : applications in marketing _cby Robert East, Malcolm Wright and Marc Vanhuele
260			_aLondon: _bSage Publications Ltd. _c2008
300			_avii, 334p., ref., ind. _c24 cm x 17 cm
365			_aINR _b2624.12
650			_abrand knowledge
650			_aconsumer behavior
650			_aconsumer satisfaction
650			_aconsumption patterns
650			_acustomer loyalty
650			_amarket response
650			_aresporce to advertising
650			_aretail cotext
650			_asales promotions
650			_astationary markets
700			_aVanhuele, Marc
700			_aWright, Malcolm
942			_2Dewey Decimal Classification _cBK
999			_c10998 _d10998