000			01077nam a2200361Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9781412970419
041			_aeng
082			_a658.8 _bMOO
100			_aMooij, Marieke De
245		0	_aGlobal marketing and advertising : understanding cultural paradoxes _cby Marieke De Mooij
250			_a3rd ed.
260			_aNew Delhi: _bSage Publications India Pvt. Ltd. _c2010
300			_axviii, 323p., ind. _c25 cm x 17 cm
365			_aINR _b2823.71
650			_aadvertising
650			_aadvertising appeals
650			_aapplying cultural values
650			_acommunication
650			_aconsumer behavior
650			_aconsumer behavior
650			_across cultural studies
650			_adimensions of culture
650			_aexecutional style
650			_aglobal branding
650			_aglobal marketing communications
650			_amarketing
650			_amedia
650			_aresearching
650			_avalues and culture
942			_2Dewey Decimal Classification _cBK
999			_c11040 _d11040