| 000 | 00790nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781412970426 | ||
| 041 | _aeng | ||
| 082 |
_a302.23 _bSUL |
||
| 100 | _aSullivan, John L. | ||
| 245 | 0 |
_aMedia audiences : effects, users, institutionals and power _cby John L. Sullivan |
|
| 260 |
_aNew Delhi: _bSage Publications India Pvt Ltd _c2013 |
||
| 300 |
_axvi, 261p., ind. _c23 cm x 19 cm |
||
| 365 |
_aINR _b4146 |
||
| 650 | _aactive users of media | ||
| 650 | _aaudience | ||
| 650 | _adifgital media world | ||
| 650 | _ainteractice audience | ||
| 650 | _amass media | ||
| 650 | _amedia messages | ||
| 650 | _amedia rating | ||
| 650 | _atarget marketing | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c11041 _d11041 |
||