| 000 | 01110nam a2200337Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781419584336 | ||
| 041 | _aeng | ||
| 082 |
_a658.84 _bGRE |
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| 100 | _aBriggs, Rex | ||
| 245 | 0 |
_aWhat sticks : Why most advertising fails and how to guarantee yours succeeds _cby Rex Briggs and Greg Stuart |
|
| 260 |
_aChicago: _bKaplan Publishing _c2006 |
||
| 300 |
_axxi, 275p., app., notes, ind. _c24 cm x 16 cm |
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| 365 |
_aINR _b362.41 |
||
| 650 | _aacross consumer touchpoints | ||
| 650 | _aadvertising | ||
| 650 | _aadvertising fix | ||
| 650 | _aknowledge storehouses | ||
| 650 | _amarketing | ||
| 650 | _amarketing campaign | ||
| 650 | _amarketing culture that resists change | ||
| 650 | _amarriage between advertising | ||
| 650 | _amedia Optimization | ||
| 650 | _amedia psychology | ||
| 650 | _amotivations and your customers' needs | ||
| 650 | _aorganisational challenges for advertising | ||
| 650 | _asegmentation and positioning | ||
| 700 | _aStuart, Greg | ||
| 942 |
_2Dewey Decimal Classification _cBK |
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| 999 |
_c11076 _d11076 |
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