000			01507nam a2200373Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9781422101674
041			_aeng
082			_a658.827 _bKUM
100			_aKumar, Nirmalya
245		0	_aPrivate label strategy : how to meet the store brand challenge _cby Nirmalya Kumar and Jan-Benedict E.M. Steenkamp
260			_aBoston: _bHarvard Business School Publishing _c2006
300			_axvii, 270p., notes, ind. _c24 cm x 16 cm
365			_aINR _b695
650			_abrand under attack
650			_abranding
650			_acompeting on price with traditional
650			_acreate winning value propositions for manufacturer brands
650			_aencircling manufacturer brands with retailer brand portfolios
650			_afight selectively to marshall resources against private labels
650			_ainnovate brilliantly to beat private labels
650			_amanufacturer strategies vis-a`-vis private labels
650			_amarketing
650			_amaximizing retailer profitability
650			_apartner effectively to craft win-win relationships
650			_aproduce private labels for greater profits
650			_aquality with premium store brands
650			_arational consumer with value innovator own labels
650			_aretailer strategy vis-a-vis private labels
650			_asuccessful private labels
700			_aSteenkamp, Jan-Benedict E. M.
942			_2Dewey Decimal Classification _cBK
999			_c11083 _d11083