000			00853nam a2200289Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9781422121153
041			_aeng
082			_a658.8342 _bZAL
100			_aZaltman, Gerald
245		0	_aMarketing metaphoria : what deep metaphors reveal about the minds of consumers _cby Gerald Zaltman and Lindsay H. Zaltman
260			_aBoston: _bHarvard Business School Publishing _c2008
300			_axxi, 230p., notes, ind. _c24 cm x 16 cm
365			_aINR _b995
650			_abalance
650			_aconnection
650			_aconsumer behaviour
650			_acontainer
650			_acontrol
650			_ajourney
650			_ametaphor
650			_aresouce
650			_atransformation
700			_aZaltman, Lindsay
942			_2Dewey Decimal Classification _cBK
999			_c11124 _d11124