| 000 | 00768nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781422128763 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bAAK |
||
| 100 | _aAaker, David A. | ||
| 245 | 0 |
_aSpanning silos : the new CMO imperative _cby David A. Aaker |
|
| 260 |
_aBoston: _bHarvard Business School Publishing _c2008 |
||
| 300 |
_axviii, 216p., notes, ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1533.44 |
||
| 650 | _abrand strategy | ||
| 650 | _abusiness strategy | ||
| 650 | _achief marketing officer CMO | ||
| 650 | _ajob description | ||
| 650 | _amarket analysis | ||
| 650 | _amarketing management | ||
| 650 | _amarketing management | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c11135 _d11135 |
||