000 01049nam a2200277Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9781422143292
041 _aeng
082 _a658.4
_bMCC
100 _aMcCracken, Grant
245 0 _aCulturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000-year symphony, and ROFLcon memes will help you create and execute breakthrough ideas
_cby Grant McCracken
260 _aBoston:
_bHarvard Business School Publishing;USA
_c2012
300 _a291p., notes, ind.
_c22 cm x 15 cm
365 _aINR
_b750
650 _acreative thinking
650 _aculturematics
650 _adiffusion of innovations
650 _aeconomic aspects
650 _amanagement
650 _anew products
650 _apopular culture
650 _asocial aspects
650 _atechnological innovations
942 _2Dewey Decimal Classification
_cBK
999 _c11152
_d11152