000 00844nam a2200277Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9781422187050
041 _aeng
082 _a658.840951
_bTRI
245 4 _aThe $10 trillion prize : captivating the newly affluent in China and India
_cby Michael J. Silverstein, Abheek Singhi, Carol Liao and David Michael
260 _aBoston:
_bHarward Business School
_c2012
300 _axix, 314p., notes, bib., ind.
_c24 cm x 16 cm
365 _aINR
_b995
650 _aaffluent consumers
650 _aattitudes
650 _abusiness leaders
650 _aChina
650 _aconsumers
650 _adigital life
650 _aeducation
650 _afood and drink
650 _aIndia
650 _aluxury
942 _2Dewey Decimal Classification
_cBK
999 _c11205
_d11205