| 000 | 00712nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781422199923 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bHAR |
||
| 245 | 0 |
_aHarvard business review case studies : marketing through minefields _cby Harvard Business Review [HBR] |
|
| 260 |
_aBoston: _bHarvard Business School Publishing _c2008 |
||
| 300 |
_a187p. _c21 cm x 14 cm |
||
| 365 |
_aINR _b395 |
||
| 650 | _abranding | ||
| 650 | _acase studies | ||
| 650 | _acustomers more equal than others | ||
| 650 | _aglobal brand | ||
| 650 | _amarketing | ||
| 650 | _aquality improvement customers | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c11225 _d11225 |
||