000			01186nam a2200409Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0198782535
041			_aeng
082			_a658.84 _bSAR
100			_aSargeant, Adrian
245		0	_aDirect and interactive marketing _cby Adrian Sargeant and Douglas C. West
260			_aNew York: _bOxford University Press _c2001
300			_axxiii, 460p., ind. _c25 cm x 19 cm
365			_aINR _b445
650			_aagencies
650			_aanalytical procedures
650			_abudgeting
650			_abuilding a customer database
650			_acommunications objectives
650			_acreative briefing
650			_acustomer acquisiton
650			_acustomer retention
650			_adirect interactive marketing
650			_adirect marketing specialists
650			_ae marketing
650			_afulfilment
650			_amarket planning
650			_amarketing mix
650			_amedia planning
650			_aprint
650			_areduction
650			_atesting and research
650			_aunderstanding buying
700			_aWest, Douglas C.
942			_2Dewey Decimal Classification _cBK
999			_c1131 _d1131