| 000 | 01044nam a2200337Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781452239910 | ||
| 041 | _aeng | ||
| 082 |
_a324.73097309045 _bWES |
||
| 100 | _aWest, Darrell M. | ||
| 245 | 0 |
_aAir wars : television advertising and social media in election campaigns, 1952-2012 _cby Darrell M. West |
|
| 250 | _a6th ed. | ||
| 260 |
_aCalifornia: _bSage Publiations, Inc. _c2014 |
||
| 300 |
_axviii, 205p., app., notes, ind. _c23 cm x 15 cm |
||
| 365 |
_aINR _b2860 |
||
| 650 | _aad messages | ||
| 650 | _aadvertising | ||
| 650 | _aadvertising history | ||
| 650 | _abuying air times | ||
| 650 | _ademocratic elections | ||
| 650 | _aeffective ads | ||
| 650 | _amedia coverage | ||
| 650 | _apolitical | ||
| 650 | _apolitical campaigns | ||
| 650 | _apolitics and government 1945-1953 | ||
| 650 | _asetting about the cadidates | ||
| 650 | _atelevision in politics | ||
| 650 | _aUnited States | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c11324 _d11324 |
||