000 00747nam a2200253Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9781472936233
041 _aeng
082 _a658.827
_b
100 _aInd, Nicholas
245 0 _aBrand desire : how to create consumer involvement and inspiration
_cby Nicholas Ind and Oriol Iglesias
260 _aLondon:
_bBloomsbury
_c2016
300 _aix, 183p., note., ind.
_c 23 cm x 15 cm
365 _aINR
_b499
650 _abrand loyalty
650 _abranding
650 _acustomer loyalty
650 _acustomer relations
650 _amarketing
650 _aproduct management
700 _aIglesias, Oriol
942 _2Dewey Decimal Classification
_cBK
999 _c11389
_d11389