000 00639nam a2200193Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9781483444369
041 _aeng
082 _a658.8
_bHAD
100 _aHaddad, Manal
245 0 _a21st century FMCG consumer marketing : creating customer value by putting consumers at the heart of FMCG marketing strategy
_cby Manal Haddad
260 _aNew Delhi:
_bZaccheus Entertainment
_c2016
300 _axv, p., bib., ind.
_c 21 cm x 15 cm
365 _aINR
_b1308
650 _aFMCG industry
650 _amarketing
942 _2Dewey Decimal Classification
_cBK
999 _c11453
_d11453