| 000 | 00686nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781509832163 | ||
| 041 | _aeng | ||
| 082 |
_a658.802 _bKIM |
||
| 100 | _aKim, W. Chan | ||
| 245 | 0 |
_aBlue ocean shift : beyond competing : provensteps to inspire confidence and seize new growth _cby W. Chan Kim and Renee Mauborgne |
|
| 260 |
_aLondon: _bMacmillan _c2017 |
||
| 300 |
_axi, 322p., notes, bib., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b899 |
||
| 650 | _amanagement | ||
| 650 | _amarket segmentation | ||
| 650 | _amarketing | ||
| 700 | _aMauborgne, Renee | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c11497 _d11497 |
||