000			00776nam a2200229Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9781522531500
082			_a658.827 _bHOL
100			_aDasgupta, Sabyasachi (ed.)
245		0	_aHolistic approaches to brand culture and communication across industries
260			_aHershey: _bBusiness Science Reference, _c2018.
300			_axxi, 281p., ref., ind. _c27 cm x 19 cm
365			_aINR _b16065 _d00
490			_aAdvances in marketing, customer relationship, management, and E-services (AMCRMES) book series
541			_d2018-07-11
650			_abrand name products
650			_abranding
650			_amarketing
700			_aBiswal, Santosh Kumar (ed.)
700			_aRamesh, M. Anil (ed.)
942			_cBK _2ddc
999			_c11537 _d11537