000			01719nam a2200637Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9781563675515
041			_aeng
082			_a687.0688 _bSWA
100			_aSwanson, Kristen K.
245		0	_aPromotion in the merchandising environment _cby Kristen K. Swanson and Judith C. Everett
250			_a2nd ed.
260			_aNew York: _bFairchild Publications _c2007
300			_axxi, 538p., glo., ind. _c26 cm x 21 cm
365			_aINR _b3450
650			_aadvertising
650			_abroadcast media cost
650			_abudgets
650			_acommercial
650			_acommunication
650			_aconsumer behavior
650			_acreative development
650			_adirect marketing
650			_aethical concern
650			_afashion merchandising
650			_afashion shows
650			_aIMC
650			_aintegrated marketing communication
650			_ainteractive media
650			_amagazines
650			_amarket segmentation
650			_amarketing
650			_ameasuring media
650			_amedia
650			_amedia planning
650			_amedia vehicles
650			_anewspapers
650			_apersonal selling
650			_apersonnel
650			_aplanning
650			_aprint media
650			_apromotion mix
650			_apromotion organization
650			_apublic relation
650			_aradio
650			_arole
650			_asales promotion
650			_asocial impact
650			_astructure
650			_asupport madia
650			_atools
650			_avisual merchandising
700			_aEverett, Judith C.
942			_2Dewey Decimal Classification _cBK
999			_c11588 _d11588