| 000 | 00757nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781591391456 | ||
| 041 | _aeng | ||
| 082 |
_a658.8343 _bGIL |
||
| 100 | _aGilmore, James H. | ||
| 245 | 0 |
_aAuthenticity : what consumers really want _cby James H. Gilmore, B. Joseph Pine |
|
| 260 |
_aBoston: _bHarvard Business School Press _c2007 |
||
| 300 |
_axiii, 301p., notes, ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1126.51 |
||
| 650 | _aconsumer behavior | ||
| 650 | _aconsumers' preferences | ||
| 650 | _ainauthenticity supply | ||
| 650 | _aproduct management | ||
| 650 | _arendering authenticity | ||
| 700 | _aPine, B. Joseph | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c11654 _d11654 |
||