000 00959nam a2200349Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9781625274793
041 _aeng
082 _a658.5
_bKOL
100 _aKolko, Jon
245 0 _aWell-designed : how to use empathy to create products people love
_cby Jon Kolko
260 _aBoston:
_bHarvard Business Review Press
_c2014
300 _aviii, 234p., ind.
_c24 cm x 16 cm
365 _aINR
_b1250
650 _aconsumer behaviour
650 _adesign thinking
650 _ahuman behaviour
650 _ajob
650 _aJoe gabbia
650 _amarketing research
650 _anew products
650 _aproduct design
650 _aproduct management
650 _aproduct-market fit
650 _ascope
650 _aseeking signals
650 _ashipping
650 _astrategy
650 _avision
942 _2Dewey Decimal Classification
_cBK
999 _c11785
_d11785