000 00838nam a2200301Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9781741146813
041 _aeng
082 _a302.23
_bJOH
100 _aJohnston, Jane
245 0 _aMedia relations : issues and strategies
_cby Jane Johnston
260 _aAustralia:
_bAllen and Unwin
_c2008
300 _aviii, 264p., ref., ind.
_c23 cm x 17 cm
365 _aINR
_b395
650 _aaudiences
650 _abroadcast media
650 _acase studies
650 _acommunication
650 _ainternet
650 _amass media
650 _amedia kits
650 _amedia releases
650 _aprint media
650 _apublic relations
650 _aunderstanding the media environment
942 _2Dewey Decimal Classification
_cBK
999 _c11876
_d11876