000 | 00838nam a2200301Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9781741146813 | ||
041 | _aeng | ||
082 |
_a302.23 _bJOH |
||
100 | _aJohnston, Jane | ||
245 | 0 |
_aMedia relations : issues and strategies _cby Jane Johnston |
|
260 |
_aAustralia: _bAllen and Unwin _c2008 |
||
300 |
_aviii, 264p., ref., ind. _c23 cm x 17 cm |
||
365 |
_aINR _b395 |
||
650 | _aaudiences | ||
650 | _abroadcast media | ||
650 | _acase studies | ||
650 | _acommunication | ||
650 | _ainternet | ||
650 | _amass media | ||
650 | _amedia kits | ||
650 | _amedia releases | ||
650 | _aprint media | ||
650 | _apublic relations | ||
650 | _aunderstanding the media environment | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c11876 _d11876 |