000 00901nam a2200277Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9781742169736
041 _aeng
082 _a658.827
_bBER
100 _aBertwistle, Gary
245 4 _aThe vibe : the marketing handbook for every product, service and industry
_cby Gary Bertwistle
260 _aMilton Qld:
_bJohn Wiley and Sons Australia Ltd.
_c2010
300 _axvi, 148p., ind.
_c21 cm x 14 cm
365 _aINR
_b933.66
650 _aadvertising brand name products
650 _abranding (marketing)
650 _achanging face of branding
650 _aeight cylinders of marketing
650 _afinal thoughts
650 _araise the roof on your brand
650 _astart at the beginning
650 _athink differently
650 _atrademarks
942 _2Dewey Decimal Classification
_cBK
999 _c11878
_d11878