000			00756nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9781780592299
041			_aeng
082			_a658.827 _bGRA
100			_aGray, Rob
245		0	_aGreat brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own _cby Rob Gray
250			_a1st ed.
260			_aBath: _bCrimson Publishing Limited _c2014
300			_avi, 232p., ind. _c21 cm x 14 cm
365			_aINR _b779
650			_aadvertising
650			_abranding
650			_acase studies
650			_aelectronic commerce
650			_amarketing
650			_asocial media
942			_2Dewey Decimal Classification _cBK
999			_c11884 _d11884