000 | 00893nam a2200301Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9781780672731 | ||
041 | _aeng | ||
082 |
_a659.113 _bTAY |
||
100 | _aTaylor, Alice Kavounas | ||
245 | 0 |
_aStrategic thinking for advertising creatives _cby Alice Kavounas Taylor |
|
260 |
_aLondon: _bLaurence King Publishing Ltd _c2013 |
||
300 |
_a208p., ind. _c24 cm x 17 cm |
||
365 |
_aINR _b2070.81 |
||
650 | _aadvertising achieve | ||
650 | _aadvertising campaigns | ||
650 | _aadvertising selling | ||
650 | _acompetition | ||
650 | _aconsumer response | ||
650 | _amandatory elements | ||
650 | _amedia requirement | ||
650 | _aproduct interest | ||
650 | _aproduct service | ||
650 | _astrategic planning | ||
650 | _atarget market | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c11887 _d11887 |