| 000 | 00881nam a2200301Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0240803272 | ||
| 041 | _aeng | ||
| 082 |
_a384.50688 _bSHA |
||
| 100 | _aShane, Ed | ||
| 245 | 0 |
_aSelling electronic media _cby Ed Shane foreword by Michael C. Keith |
|
| 260 |
_aBoston: _bFocal Press _c1999 |
||
| 300 |
_axx, 462p., epilo., app., glos., ind. _c25 cm x 18 cm |
||
| 365 |
_aINR _b3003.75 |
||
| 650 | _acable advertising | ||
| 650 | _acase for advertising | ||
| 650 | _acasting the net | ||
| 650 | _ainteractive interim | ||
| 650 | _amass media | ||
| 650 | _aradio advertising | ||
| 650 | _aresearch and ratings | ||
| 650 | _asales management | ||
| 650 | _asales process | ||
| 650 | _aselling | ||
| 650 | _aselling television advertising | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c1213 _d1213 |
||