000			00771nam a2200265Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9781856178495
041			_aeng
082			_a658.827 _bCHE
100			_aChernatony, Leslie De
245		0	_aCreating powerful brands _cby Leslie De Chernatony, Malcolm McDonald and Elaine Wallace
250			_a4th ed.
260			_aNew York: _bButterwoth Heinemann _c2015
300			_axxiii, 483p., ind. _c22 cm x 18 cm
365			_aINR _b895
650			_abrand name products
650			_abranding
650			_amarketing
650			_aplanning
650			_aproduct management
700			_aMcDonald, Malcolm
700			_aWallace, Elaine
942			_2Dewey Decimal Classification _cBK
999			_c12135 _d12135