000 01137nam a2200373Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0240803329
041 _aeng
082 _a384.54068
_bPRI
100 _aPringle, Peter K.
245 0 _aElectronic media management
_cby Peter K. Pringle, Michael F. Starr, and William E. McCavitt
250 _a4th ed.
260 _aBoston:
_bFocal Press
_c1999
300 _axv, 440p., app., glos., bib., ind.
_c25 cm x 18 cm
365 _aINR
_b3033.16
650 _abroadcasgting station management
650 _abroadcast programming
650 _abroadcast sales
650 _abroadcasting
650 _acable television system
650 _aelectronic media business
650 _afinancial management
650 _ahuman resource
650 _amanagement
650 _apromotion and marketing
650 _apublic broadcast station
650 _aradio stations
650 _aregulations
650 _atelevision stations
700 _aMcCavitt, William E.
700 _aStarr, Michael F.
942 _2Dewey Decimal Classification
_cBK
999 _c1214
_d1214