000 | 01137nam a2200373Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0240803329 | ||
041 | _aeng | ||
082 |
_a384.54068 _bPRI |
||
100 | _aPringle, Peter K. | ||
245 | 0 |
_aElectronic media management _cby Peter K. Pringle, Michael F. Starr, and William E. McCavitt |
|
250 | _a4th ed. | ||
260 |
_aBoston: _bFocal Press _c1999 |
||
300 |
_axv, 440p., app., glos., bib., ind. _c25 cm x 18 cm |
||
365 |
_aINR _b3033.16 |
||
650 | _abroadcasgting station management | ||
650 | _abroadcast programming | ||
650 | _abroadcast sales | ||
650 | _abroadcasting | ||
650 | _acable television system | ||
650 | _aelectronic media business | ||
650 | _afinancial management | ||
650 | _ahuman resource | ||
650 | _amanagement | ||
650 | _apromotion and marketing | ||
650 | _apublic broadcast station | ||
650 | _aradio stations | ||
650 | _aregulations | ||
650 | _atelevision stations | ||
700 | _aMcCavitt, William E. | ||
700 | _aStarr, Michael F. | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c1214 _d1214 |