| 000 | 00857nam a2200277Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781857885811 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bKAP |
||
| 100 | _aKaputa, Catherine | ||
| 245 | 0 |
_aBreakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand _cby Catherine Kaputa |
|
| 260 |
_aLondon: _bNicholas Brealey Publishing _c2012 |
||
| 300 |
_axxii, 272p., ind. _c23 cm x 15 cm |
||
| 365 |
_aINR _b596 |
||
| 650 | _abrand entrepreneur | ||
| 650 | _abrand idea | ||
| 650 | _abranding | ||
| 650 | _acompany culture | ||
| 650 | _acreating your brand | ||
| 650 | _amarketing | ||
| 650 | _apower positioning | ||
| 650 | _asuccess in business | ||
| 650 | _averbal identity | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c12160 _d12160 |
||