000			01042nam a2200337Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9781857886283
041			_aeng
082			_a658.8 _bPAY
100			_aPayne, Mark
245		0	_aHow to kill a unicorn and build bold ideas that make it to market, transform industries and deliver growth _cby Mark Payne
260			_aLondon: _bNicholas Brealey Publishing _c2014
300			_a288p., ind. _c22 cm x 13 cm
365			_aINR _b995
650			_a2b or not 2b
650			_acreative ability in business
650			_ainnovation strategy
650			_ainsights about insights
650			_alessons from the spatula
650			_alittle myth busting
650			_amarketing
650			_amonday morning
650			_aneed for speed
650			_anew products
650			_aquestion of transformation
650			_astretch factor
650			_atwo-sided problem
650			_atwo-sided solution
942			_2Dewey Decimal Classification _cBK
999			_c12161 _d12161