000			01044nam a2200361Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a024080497X
082			_a384.550688 _bPRO
100			_aEastman, Susan Tyler (ed.)
245		0	_aPromotion and marketing for broadcasting, cable and the web
250			_a4th ed.
260			_aBoston: _bFocal Press, _c2002.
300			_axiii, 274p., bib., ind. _c23 cm x 15 cm
365			_aINR _b2115.59 _d00
541			_d2003-12-18
650			_aadvertisers
650			_abudgeting in promotion
650			_abuyers
650			_acable television
650			_acommercial radio promotion
650			_adesigning and on line promotion
650			_aglobal promotion
650			_ainternet marketing
650			_alocal station
650			_amarketing
650			_amedia
650			_anetwork television
650			_aradio broadcasting
650			_atelevision broadcasting
700			_aFerguson, Douglas A. (ed.)
700			_aKlein, Robert A. (ed.)
942			_cBK _2ddc
999			_c1218 _d1218