000			00744nam a2200217Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9781912128426
041			_aeng
082			_a658.802 _bMEB
100			_aMebert, Andreas
245		3	_aAn analysis of W.Chan Kim and Renee Mauborgne's blue ocean strategy : how to create uncontested market space and make the competition irrelevant _cby Andreas Mebert and Stephanie Lowe
260			_aLondon: _bMacat-Routledge _c2017
300			_a89p., glo. _c20 cm x 13 cm
365			_aINR _b544.49
490			_aThe Macat Library
650			_amarket segmentation
650			_anew products
700			_aLowe, Stephanie
942			_2Dewey Decimal Classification _cBK
999			_c12302 _d12302