000			00739nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9781933199344
041			_aeng
082			_a658.802 _bKEL
100			_aKelly, J. Syeven
245		4	_aThe IMC handbook : readings and cases in integrated marketing communications _cby J. Steven Kelly and Susan K. Jones
250			_a2nd ed.
260			_aChicago: _bRacom Communications _c2012
300			_ax, 509 p., ind. _c23 cm x 15 cm
365			_aINR _b2857.14
650			_abusiness
650			_acase studies
650			_aconsumer
650			_aIMC
650			_amarketing
700			_aJones, Susan K.
942			_2Dewey Decimal Classification _cBK
999			_c12340 _d12340