000			00844nam a2200301Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0256031002
041			_aeng
082			_a658.82 _bENG
100			_aEngel, James F.
245		0	_aCases in promotional strategy _cby James F. Engel and W. Wayne Talarzyk
250			_aRev. ed.
260			_aIllinois: _bRichard D. Irwin Inc. _c1984
300			_ax, 282p., ind. _c23 cm x 15 cm
365			_a _b
650			_acases
650			_aefforts
650			_amanagement
650			_amass communication
650			_amedia strategy
650			_apersonal selling efforts
650			_aplanning
650			_apromotional campaign
650			_astimulating reseller support
700			_aTalarzyk, Wayne W.
942			_2Dewey Decimal Classification _cBK
999			_c1238 _d1238