| 000 | 00763nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9782940373987 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bDAV |
||
| 100 | _aDavis, Melissa | ||
| 245 | 4 |
_aThe fundamentals of branding _cby Melissa Davis |
|
| 260 |
_aSwitzerland: _bAVA Publishing SA _c2009 |
||
| 300 |
_a183p., ind. _c23 cm x 20 cm |
||
| 365 |
_aINR _b1508.22 |
||
| 650 | _abrand history | ||
| 650 | _abrand structures | ||
| 650 | _abranding | ||
| 650 | _acommunicating the brand | ||
| 650 | _ameasurement in the business and marketing process | ||
| 650 | _ateamwork and talent | ||
| 650 | _aunderstanding the brand audience | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c12385 _d12385 |
||