000 | 00871nam a2200313Ia 4500 | ||
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008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0256031770 | ||
041 | _aeng | ||
082 |
_a658.8342 _bPET |
||
100 | _aPeter, Paul J. | ||
245 | 0 |
_aConsumer behaviour : marketing strategy perspectives _cby J. Paul Peter and Jerry C. Olson |
|
260 |
_aIllinois: _bIrwin _c1987 |
||
300 |
_axvii, 698p., ind. _c24 cm x 20 cm |
||
365 |
_a _b |
||
650 | _aanalysis | ||
650 | _acases | ||
650 | _aconsumer behavior | ||
650 | _adecision making | ||
650 | _aenvironmental theory | ||
650 | _ainfluences | ||
650 | _aintegration process | ||
650 | _amarketing strategy | ||
650 | _apricing | ||
650 | _apromotion | ||
650 | _astrategy development | ||
700 | _aOlson, Jerry C. | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c1239 _d1239 |