000 00871nam a2200313Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0256031770
041 _aeng
082 _a658.8342
_bPET
100 _aPeter, Paul J.
245 0 _aConsumer behaviour : marketing strategy perspectives
_cby J. Paul Peter and Jerry C. Olson
260 _aIllinois:
_bIrwin
_c1987
300 _axvii, 698p., ind.
_c24 cm x 20 cm
365 _a
_b
650 _aanalysis
650 _acases
650 _aconsumer behavior
650 _adecision making
650 _aenvironmental theory
650 _ainfluences
650 _aintegration process
650 _amarketing strategy
650 _apricing
650 _apromotion
650 _astrategy development
700 _aOlson, Jerry C.
942 _2Dewey Decimal Classification
_cBK
999 _c1239
_d1239