| 000 | 00734nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9783527503902 | ||
| 041 | _aeng | ||
| 082 |
_a658.872 _bRIE |
||
| 100 | _aRiesenbeck, Hajo | ||
| 245 | 0 |
_aPower brands : measuring, making and managing brand success _cby Hajo Riesenbeck and Jesko Perrey |
|
| 250 | _a2nd ed. | ||
| 260 |
_aWeinheim: _bWiley-VCH Verlag Gmbh and Co. _c2009 |
||
| 300 |
_axviii, 348p., ind. _c24 cm x 17 cm |
||
| 365 |
_aINR _b3328 |
||
| 650 | _abrand name products | ||
| 650 | _amaking brands | ||
| 650 | _amanaging brands | ||
| 650 | _ameasuring brands | ||
| 700 | _aPerrey, Jesko | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c12399 _d12399 |
||